1 in 3 customers will leave a brand they love after just one bad experience
Source: PWC The Future of CX Report, n=15000
Introducing
A global CX network designed for the ever changing world.
CX talent and expertise sit at the core of our Havas Villages.
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18 countries
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1,200+ people
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26 villages
A global CX team that works as one.
Our ambition:
To make brands more meaningful to people.
Meaningful brands with
a good CX are:
We are obsessed with meaningfulness for both brand circles.
Our consultative approach and proprietary research help us track category benchmarks and your brand’s CX performance.
We are
obsessed with meaningfulness for both brand circles.
Insight is our emphasis
Culture
We build our approach using human behavioral insight, not jargon or technology.
Consumer
Competitor
We bring the right people, tools and techniques together to find the moments-that-matter.
We explore every part of the lived brand experience (existing and potential) to identify the opportunities to build greater value into the relationship.
Brand
And we invest in creative excellence to ensure each moment can be as unique, relevant and memorable to compel customers to act.
Some of our global clients
Some of our local clients
Reality Check
Covid-19 has disrupted an already changing world.
People's relation with brands became even more digital.
People are shifting more of their lives online. Transforming traditional business models and dramatically disrupting the relationship between brands and customers.
Brands are now playing a bigger role in society.
And they are suddenly part of the boardroom talks.
Also, employees' relation to their employer brands is in transformation.
Brands that don't deliver a meaningful CX, suffer or die.
Fun fact:
80% of all companies think they provide a superior experience.
Truth is:
8% of their consumers agree.
Source: Bain & Company
A brand experience will become meaningful when connected to the brands values, peoples needs and the context in which it happens.
Strategy
Approaching this new reality with a meaningful customer experience
We offer CX services from
end-to-end, assembling specialists as needed for every step
Transform
Help your company move from internal operations focused to customer centric organisations.
Deliver
Design and build a meaningful experience at every touch point of the customer journey.
Engage
Orchestrate the customer interactions across all channels to improve engagement.
Transforming Brands
Using market research, customer insights, company data and audits, our consultants and strategists will build an actionable roadmap to transform your brand into a truly customer centric experience.
Underpinned by a robust strategic vision, we help you identify the business and communication opportunities along the customer journey and in your organisation.
• Customer Experience Strategy
• Innovation & Emerging Opportunities
• Digital Products and Services
• Organisation and Change Management
Delivering experiences
Understanding your customer journey and the key moments of the experience will open new opportunities to increase customer affinity for your brand.
Using Design methodologies and the best digital technologies, we deliver a meaningful digital experience, with engaging interactions that truly reflects your brand identity.
• Customer Journey Mapping
• Experience & Visual Design
• Content Strategy
• Digital Products & Services
• Emerging Technologies
Engage customers
Interacting with your customer in the right context and offer them a consistent and engaging journey is key to maintain their engagement.
Driven by a strategic omnichannel vision and supported by data, we implement and operate tools to orchestrate experiences and messaging across all channels.
• Omnichannel Strategy
• CRM / Loyalty Programs
• Customer Journey Automation
• Marketing / Ad Technologx
• Marketing Operations
We make it happen with one coordinated team
